Growth Marketing (Paid Channels) - Internship

About Applied Psychometrics
Applied Psychometrics is a science-led psychometric and digital mental health platform aiming to build the world's largest real-time diagnosis → intervention → outcome platform. We combine validated psychological instruments with AI-powered clinical tools to make measurement-based mental health care accessible and effective. We are a founder-led team building globally. Our values centre on privacy as a precondition, clinical rigor, and evidence-driven design. We move fast, think deeply, and hold ourselves to
high standards.

The Role
As Growth Marketing Intern (Paid Channels), you'll own the paid acquisition experiments for our Assessments, i.e. LoveIQ, our live consumer assessment on desire, intimacy and relationships. You'll come up with the tests, make the creative, run the campaigns, read the numbers and decide what happens next. Then you'll do it again, a little better. You'll work directly alongside the founders and develop a deep understanding of how an early-stage product finds its growth.
Core Responsibilities
1. Experiment Design & Ownership (Primary Focus)
- Generate a steady pipeline of test ideas: new channels, audiences, angles, formats, offers and landing variants
- Write each test as a clear hypothesis with a success metric, budget and kill criteria before any money is spent
- Prioritise the backlog by expected impact, cost and speed to learn
- Run every test to a decision: scale it, iterate it, or kill it
- Keep an experiment log so the whole team can see what we tried and what we learned
- Partner with founders on positioning, offers and where the next euro should go

2. Channel Management
- Set up, run and optimise campaigns on Google Ads, Reddit Ads, TikTok Ads and X Ads, and argue for others if you see a better fit
- Own targeting, bidding, budgets and pacing per channel
- Work within each platform's ad policies for relationship and intimacy content, without making the copy vague
- Monitor spend daily and catch problems before they get expensive
- Build a repeatable launch checklist so new channels go live fast and clean
3. Creative & Content Production
- Concept, write and produce ad creative yourself: static, short-form video, carousels and copy variants
- Turn our research and report content into hooks that make people want to take the test
- Brief and iterate landing page variants with the product team
- Use AI tools and design tools (Figma, Canva, CapCut or similar) to go from idea to live ad in days, not weeks
4. Measurement & Reporting
- Set up and maintain tracking: UTMs, conversion events and attribution across channels
- Follow the full funnel from impression to click to test start to purchase, and find where it leaks
- Share a short weekly readout with the founders: what ran, what we learned, what's next
- Proactively identify gaps and propose solutions

What We're Looking For
Core Qualities:
- Intellectual rigour: You think clearly, ask smart questions, and don't accept hand-wavy answers
- Ownership mindset: You take initiative and drive things to completion without micromanagement
- High performance standards: You thrive in a culture that values excellence and holds people accountable
- Adaptability: Early-stage means priorities shift; you roll with it and stay energised
- Communication: You write clearly, present crisply, and communicate across different audiences
- Cultural alignment: You care deeply about psychology, mental health, and evidence-based impact

Preferred Experience:
- Background in marketing, psychology, data, business, or a creative field (not required, but valuable context)
- Hands-on experience running paid campaigns on at least one platform (personal projects, side businesses and student initiatives count)
- Comfort with spreadsheets and analytics tools (GA4, PostHog or similar)
- A portfolio of ads, videos, posts or landing pages you've made (nice to have)

Why Join Applied Psychometrics
● Work directly with founders. You'll have regular, substantive interaction with the founding team. Your ideas matter, and you'll see the direct impact of your work.
● High-performance culture. We move fast, execute with precision, and hold ourselves to high standards. You'll be challenged to level up.
● Meaningful mission. We're building tools that help millions of people access better mental health care through science and technology.
● Learning by doing. You'll gain deep insight into venture building: product strategy, fundraising, hiring, and scaling. This is a real education.
● Full-time role upside. While this is an internship, successful candidates may transition to full-time roles.

Practical Details
● Duration: 3-6 months (with potential to convert to a full-time role)
● Location: Sarajevo / Remote
● Time Commitment: Full-time
● Compensation: Standard internship compensation

How to Apply
We're looking for someone ready to roll up their sleeves and help us build something important.
If this resonates, send us:
- Resume/CV
- Brief cover letter (tell us why you're interested in this role and in mental health/startup building)
- One example of a project where you took ownership and drove results

Apply to: [email protected]